Our Autumn/Winter 16 Campaign was our very first campaign. We started off with a small range of accessories and the inspiration behind it was muted colors and stripes.
In this collection you will see the first appearance of our iconic Romper and Shortie. These items have become a trademark item to Flynn Jaxon and we incorporate them into each collection in some shape or form. We focused on monochrome colors and offset those with some limited edition tropical summer prints for a stylish summer range.
Our Autumn Campaign saw the introduction of a couple of new styles, including Unisex Harems pants, T-Shirt Dresses and Hooded T's. The inspiration was Autumn Military Colors, so we used combinations of Herb Greens, Burgundy, Grey and added some dusty pink in for the girlies.
Our SS17 campaign introduced a large number of new styles to our range as well as a whole new size offering - from birth up to age 7-8 years! The Cuban Tropics trend inspired the designs with the colour pallete including tones such as cobalt blue, turquoise and unisex tropical palms and florals. In addition, this season involved the launch of our very first swimwear range which was a huge hit!
Our matching ladieswear range kicked off with our signature piece - the black romper - and followed closely with the cropped harem pants in black | light grey | dusty pink, as well as two colour ways in the perfect staple item t-shirt dress. This range has been a massive hit and we have loved seeing so many of our FJ MAMMAs twinning with their mini's!
AW18 included the launch of a number of brand new styles such as the cube top, zion jersey and baseball tee. The autumnal colour pallete featured dusty purple, burgundy and navy tones as well as varying shades of grey. This season also saw the launch of FJ LADs, with the matching men’s baseball tee proving to be the best Father’s Day gift for 2018. Our FJ MAMMAs range continued to flourish and new long sleeve baby vests were introduced to the range.
SS18 was the season of floral for FJ. Our LUNA romper broke all records, followed by the very popular EVIE and complementary FINLEY romper. Again, FJ MAMMAs continued to grow in popularity and the range deepened with a matching floral romper and new T-shirt dress style. SS18 saw the re-release of our long sleeve cozzie (updated with a twist) and boys swimming trunks which were welcomed back into the range for Summer.