Women's Month Feature - Refiloe Moahloli

Posted by Reese Baglione on

Welcome to FJ's special feature on local women-owned businesses! We are thrilled to have joined hands with some inspirational brands and we are so excited to share their stories with you.

 1. What is the name of your business and how long has it been around?

Refiloe Moahloli
I have been a published author for 3 years.
2. How did the idea for your business come about?
I always wanted to write, at least since I had an epiphany at 19 years. Even when I was studying a BCom in university, writing was my end goal.
3. Can you provide us with a description of your business?
I write children’s books, so far I have published children’s picture books aimed at the 4-8year old age group. I also write poetry and prose aimed at adults.
4. Who is the person(s) behind your business and what is your background (ie education, work experience, life experience)?
I have a BCom in Informations Systems, I worked in telecoms for the first 7 years of my career.  I was a bid specialist in Vodacom Business, Vodacom South Africa for 5 years. The last two years I spent on an assignment in Vodafone India, in the consumer sales and marketing teams respectively.
5. Do you have a team behind the scenes or are you a one woman show? If you have a team, please share a little with us about them?
How many ways can you say hello? is published by Penguin House South Africa, Tullula by Yellow Hat Publishers and Yes Yanga!/Yheke Yanga! and We are one by Pan Macmillan South Africa. I have also collaborated with organisations as well; Book Dash (There’s an alien in my house, The things that really matter) and Goldilocks and the Bear Foundation (All of these things are important to me).
6. How has being an entrepreneur affected your family life? How do you balance work and family?
The flexibility being an entrepreneur has allowed me is the ability to spend time with family when I most desire to, as opposed to a fixed time. It’s been great, especially being able to be more involved in my nieces’ lives.
7. What motivates you?
I am motivated by the impact stories have on children, and the inner child in adults. Books and stories have been such a major part of my life, have shaped who I am in so many ways, I am motivated by the privilege of sharing the stories and learnings within me, with others.
8. How do you define success?
Success for me is the ability follow your own heart. We all have our unique qualities and purpose for being on this planet, listening to the inner self and fulfilling that purpose is what success means for me.
9. What has been your most satisfying moment in business?
It is always heart-warming to hear of the impact a story has on its audience, particularly children; and the connection it enabled between child and parent/guardian.
10. What is your favourite aspect of being an entrepreneur?
Writing, creating stories and sharing ideas fills me with joy. The ability to do that every day is an honour and a privilege.
11. What are your future aspirations for this business?
Diversification of story and sharing mediums. One of those is the creation of animated series and movies, we are currently in development with the adaption of Yes Yanga! published by Pan Macmillan South Africa to short film.
12. If you had a magic wand, which are the three things you would change in the world?
  • We ensure that everyone’s basic needs are met; i.e. food, shelter, clothing
  • We encourage each other from a young age to discover our unique purpose for being here, and to remember who we really are
  • We become a more inward focused people, and by working on ourselves first, by creating harmony within, we collaborate on how to create  harmony without ~ a world where we can all experience our truest and most authentic selves.


Disclaimer: please note that the views, thoughts, and opinions expressed in the above text belong solely to the author, and not necessarily to the owner of this platform and associated brand.

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